Stand the Test of Time

Logos have been around a long time. Whether you call them crests, seals, or marks; logos played an important role in the identification of a business before literacy was common.

Coat of Arms of England

Coat of Arms of England

Whether the logo was designed to mark fine wine or strike terror in the hears of your enemies, it was important that it be distinguishable and identifiable.

One of the best logos I have ever seen is also one of the simplest. It is the first registeredtrademark in Britian, and is still in use to this day: it is Bass Brewery’s red triangle.

The simplicity of this logo is its strength. This crest can be branded on a wooden cask; painted on a sign; stamped on a document; or used as the icon in a software application (look a their website’s icon in the tab of your browser).

Is your logo timeless?

Think outside the Flock,

The Plaid Sheep.

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